Priority Groups: Targeting and tailoring tobacco dependence treatment

People from priority groups often face complex challenges including chronic stress, and trauma. Many live and work in environments where smoking is commonplace, and some can be more tobacco dependant than the general population of people who smoke. All of which increase the challenges people from priority groups face when stopping smoking.

This briefing consolidates current knowledge regarding key considerations, principles and good practice for tailoring stop smoking support to meet the needs of national priority groups to increase engagement (reach) and rates of successful quitting (effectiveness).

Priority Groups: Good practice for targeting and tailoring tobacco dependence treatment